Business model of home furnishing enterprises may be reconstructed in 2021
For the home building materials industry, 2020 has become an important milestone in the development of home building materials industry. 2021 is coming. We should not only review the past, but also plan and decode the future.
China's home building materials industry should be market-oriented, consumer demand as the entry point, environmental protection and health as the core, and enterprise core competitiveness as the driving force. These will become the driving factors for the development of the industry, and will also become the focus of strategic development of enterprises in 2021.
Service and design oriented enterprises will rise strongly
If the past decade is an industry market driven by products, prices, channels and promotion, then the new decade will be defined as the industry market with products, design, service and experience as the core elements.
In the context of diversified consumption, consumer demand is further activated, and the cognition of products and services will undergo revolutionary changes: higher requirements for products, more self-reliance on design, more consumer-centered requirements for service requirements, and more attention to experience than to products and prices.
In this respect, the marketing mode, sales process and service system of traditional home building materials enterprises will be re structured.
The environmental protection performance of industrial products has continued to rise to the strategic level
Environmental protection has always been the main concern of the home building materials industry, and now the requirements for environmental protection are not only for consumers, but also for the survival of enterprises.
The national environmental protection policy has fully explained this point. For the household building materials enterprises, they need to redistribute their industrial layout, re-examine their core advantages, and re integrate their own industry resources.
At the same time, the downstream customers of home building materials industry will force the whole industry to comprehensively improve the requirements of environmental protection.
The flow of decoration industry will be further activated
The decoration industry has been fully activated under the drive of consumer demand. Consumers have been able to accept the products and services of the decoration industry. The second spring of the decoration industry has come, which is related to the consumption rise of the post-90s and the consumption upgrading of the whole market.
In this respect, the decoration industry will be the biggest beneficiary. From the product design of decoration industry, the home building materials industry will be squeezed out to a large extent, enterprises lacking service and design ability will become suppliers of decoration industry, and consumer brands will be further weakened.
Retail market will shrink further
The retail market will be further disintegrated due to the influence of macro-economy, diversified consumption, improvement of e-commerce, rise of decoration channels and increase of commercial cost. The retail terminal is no longer the only channel for consumers to buy home furnishing building materials, which directly reflects the sluggish retail market.
In the face of such a pattern, the enterprises of household building materials should not only do passive shrinking terminal, but also study the upgrading of business form, service mode and experience mode. Only in this way can the passive become active.
(the above information is from the Internet